Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Top Rated Digital Marketing Agency in Canada and US | Twenty West Media Twenty West Media is a full-stack digital marketing agency founded in 2012, serving businesses across the USA and Canada. With a team of 18 specialists, we deliver SEO, social media management, web design, and paid advertising campaigns on Google, Meta, and Microsoft — engineered around real ROI, not vanity metrics. ## Sitemaps - [XML Sitemap](https://twentywestmedia.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Google Business Profile Optimization: The Local SEO Step Most Businesses Skip](https://twentywestmedia.com/google-business-profile-optimization-the-local-seo-step-most-businesses-skip/) - We sit down with a lot of business owners in the first few weeks of working together, and there's a moment that happens almost every time. We pull up their Google Business Profile and ask a simple question: when's the last time anyone touched this? Most of the time, the honest answer is "never, really." - [Twenty West Media Named Official Media Partner of the Americas Food & Beverage Show 30th Anniversary](https://twentywestmedia.com/twenty-west-media-named-official-media-partner-of-the-americas-food-beverage-show-30th-anniversary/) - North America's results-driven digital marketing agency to attend and meet with exhibitors and attendees at the milestone September event in Miami Beach MIAMI BEACH, FL — Twenty West Media, a results-driven digital marketing agency serving businesses across North America, has been named an Official Media Partner of the Americas Food & Beverage Show & Conference - [SEO for Food and Beverage Brands: How CPG Companies, Distributors, and Manufacturers Get Found by Buyers](https://twentywestmedia.com/seo-for-food-and-beverage-brands-how-cpg-companies-distributors-and-manufacturers-get-found-by-buyers/) - Most food and beverage brands spend their marketing energy on the consumer side of the equation: social media, influencer partnerships, retail placement, and packaging that performs on a crowded shelf. These investments are real and necessary. But for CPG companies, manufacturers, and distributors, there is a parallel commercial reality operating behind the scenes, one where - [Twenty West Media Is Heading to the Americas Food & Beverage Show 2026 — Come Find Us in Miami](https://twentywestmedia.com/twenty-west-media-is-heading-to-the-americas-food-beverage-show-2026-come-find-us-in-miami/) - Miami is about to become the centre of the food and beverage industry, and Twenty West Media is proud to be part of it. This year, we’re heading to the Americas Food & Beverage Show 2026 to connect with the brands, founders, distributors, and innovators shaping the future of food across North America and beyond. - [10 Signs Your SEO Agency Isn't Actually Working — And What to Do About It](https://twentywestmedia.com/10-signs-your-seo-agency-isnt-actually-working-and-what-to-do-about-it/) - The marketing industry is flooded with agencies that promise the world and deliver complex spreadsheets and excuses. You hired an SEO agency because you wanted your business to grow. You wanted to show up when potential customers are searching for what you sell. You wanted to stop losing ground to competitors who seem to appear - [How to Choose an SEO Agency: A Step-by-Step Guide for Business Owners](https://twentywestmedia.com/how-to-choose-an-seo-agency-a-step-by-step-guide-for-business-owners/) - Let's be honest: buying SEO services is one of the hardest purchasing decisions a business owner can make. Unlike a new piece of equipment or a software subscription, SEO results don't show up overnight. Promises are easy to make. Everyone sounds credible on a sales call. And with over 784 SEO companies operating across the - [Social Media vs Paid Ads: Which Strategy Actually Brings You More Customers in 2026?](https://twentywestmedia.com/social-media-vs-paid-ads-which-strategy-actually-brings-you-more-customers-in-2026/) - Here's the truth that most digital marketing agencies won't tell you: asking whether social media or paid ads brings more customers is like asking whether your car needs an engine or wheels. You need both: and they work best when they're working together. The real question isn't which strategy wins. It's how you combine them - [How to Build a Social Media Strategy From Scratch (Even If You Have Zero Following)](https://twentywestmedia.com/how-to-build-a-social-media-strategy-from-scratch-even-if-you-have-zero-following/) - Learn how to build a social media strategy from scratch and fix common issues like why Google Ads aren’t converting or why your PPC campaign isn’t working. - [We've launched welcome to the new Twenty West Media experience!](https://twentywestmedia.com/welcome-to-the-new-twenty-west/) - It’s finally here. If you’ve been following us for a while, you know we don’t do things halfway. We don’t just "tweak" things; we transform them. Today, we are officially pulling back the curtain on the brand-new Twenty West Media website. Why did we do it? Because the digital world moves at light speed, and - [Is Your Website Scaring Away Customers? 10 Red Flags You Can Fix Today](https://twentywestmedia.com/is-your-website-scaring-away-customers-10-red-flags-you-can-fix-today/) - Your website should be your best salesperson, working around the clock to convert visitors into customers. But here's the hard truth: if your site has any of these critical red flags, you're actively pushing potential customers away before they even consider doing business with you. A well-designed website has a 200% higher conversion rate than - [What Could Social Media Look Like In 2022 and Beyond?](https://twentywestmedia.com/what-could-social-media-look-like-in-2022-and-beyond/) - The realm of social media has changed so much over the past few years that it has become challenging to stay on top of the game. The only foolproof way to do so is for digital marketers to successfully predict the next big trend and position themselves to capitalize on such trends. As someone who - [Tik Tok vs Instagram: The Battle for Short Form Video](https://twentywestmedia.com/tik-tok-vs-instagram-the-battle-for-short-form-video/) - Tik Tok, as we know, is the king of video marketing with the app’s focus on short-form video content that people can produce. Tik Tok has 1.5 billion downloads between the App store and the Google store. With video marketing being the way to advertise your products or services, Tik Tok and Instagram both want to - [Twenty West: Media Partner of the Americas Food & Beverage Show 2025](https://twentywestmedia.com/twenty-west-media-named-official-media-partner-of-the-americas-food-beverage-show-2025/) - Montreal, QC – June 17, 2025 — Twenty West Media Inc., a certified and award-winning digital marketing and web development agency based in Montreal and Florida, is proud to announce its role as the official media partner of the Americas Food & Beverage Show & Conference, taking place September 10–12, 2025, at the Miami Beach - [Recipe for Creating the Perfect Social Media Post](https://twentywestmedia.com/recipe-for-creating-the-perfect-social-media-post/) - Creating a perfect social media post that captures people’s attention is not a sprint, it’s a marathon. Scrolling through your LinkedIn news feed or Facebook and reading posts of various companies looks to be quite easy, but there’s a technique on how companies make sure you stop their scroll and read their content. In this - [Success starts with being behind the Camera](https://twentywestmedia.com/success-starts-with-being-behind-the-camera/) - In 2021 most people have a smartphone that provides value in taking videos or photos. It can’t be overestimated enough to know how important it is to use your smartphone to make content and put it on your social media platforms. Using stock photos will not get the same engagement as a photo that you - [How to Tackle LinkedIn Marketing for your Business](https://twentywestmedia.com/how-to-tackle-linkedin-marketing-for-your-business/) - LinkedIn, as we know, is the powerhouse of B2B marketing, but it is how you use all the tools that it offers that will help grow your company's LinkedIn page. During the past few years, the social media platform has had several updates to be more user-friendly. The idea with LinkedIn is that you want - [How to Prepare for the Future of Digital Marketing](https://twentywestmedia.com/how-to-prepare-for-the-future-of-digital-marketing/) - The growth of technology has pushed digital marketing to new limits in how we can target our audience. From 2009, when Facebook started to gain its popularity, to now in 2021 there’s been a massive shift in how we market our products or services to people and it’s going to continue in the future. During - [Google Rolls Out December 2025 Core Update: What Digital Publishers Need to Know](https://twentywestmedia.com/google-rolls-out-december-2025-core-update-what-digital-publishers-need-to-know/) - Google Rolls Out December 2025 Core Update: What Digital Publishers Need to Know Google has officially launched its Google Rolls Out December 2025 Core Update: What Digital Publishers Need to Know, marking the third major algorithm shift of the year. The rollout began on the afternoon of December 11 and is expected to take up - [Generating Leads Through Social Media Marketing](https://twentywestmedia.com/generating-leads-through-social-media-marketing/) - Social media has become an essential part of our daily lives, offering vast opportunities for businesses to connect with their target audience. One of the key goals for any business is to generate leads, and social media marketing provides an effective platform to achieve this objective. In this article, we will explore the strategies and - [Why SEO Is Important to Your E-Commerce Business](https://twentywestmedia.com/why-seo-is-important-to-your-e-commerce-business/) - Search Engine Optimization and E-Commerce We at Twenty West Media discussed the importance of SEO in depth on more than one occasion. Yet, the world of e-commerce continues to evolve at breakneck speed. As we move through 2025, it's becoming clearer than ever that understanding why SEO is critical to your e-commerce business isn't optional—it's - [Twenty West Wins Best Of Quebec Digital Marketing 2022](https://twentywestmedia.com/twenty-west-wins-best-of-quebec-digital-marketing-2022/) - Adding to their ever-growing list of accomplishments, Twenty West has won Upcity’s Best of Quebec Digital Marketing 2022 award! When such an award is bestowed, it’s only natural for the recipient to reflect. Not only where the team started, but to also envision what the future holds. Twenty West was founded with the mission of providing businesses - [Social Media Platforms and Content for Businesses in 2022](https://twentywestmedia.com/social-media-platforms-and-content-for-businesses-in-2022/) - Social Media Platforms and Content for Businesses in 2022 Do you feel like you’re constantly being asked to create a profile on a new website? Perhaps it’s a website that you “must have” in order to keep up with the times. Well, this is nothing new. In fact, you may come to realize this has - [How AI Will Transform The Future Of SEO](https://twentywestmedia.com/how-ai-will-transform-the-future-of-seo/) - In an article contributed to Forbes, they discussed the 10 Tech Trends in 2023 Everyone Should Be Ready For. At the very top of this list, is “AI Everywhere”; we must admit, that’s quite an accurate prediction! From acquiring land in the metaverse, to knowing everything necessary about ChatGPT, Twenty West has also been staying - [Why You Should Be Investing in SEO in 2023](https://twentywestmedia.com/why-you-should-be-investing-in-seo-in-2023/) - We are almost five months into the new year! While you may have already completed a few items on your “To Do” list, there’s one item we want to make sure you don’t skip over: investing in SEO in 2023. Why do we think that this is important? - [Updating an Outdated Business Website](https://twentywestmedia.com/updating-an-outdated-business-website/) - Whether you’re a business owner or are in charge of a business's online marketing, one of the most important features of any business, is its website. In this age of technology, if you don’t have an online presence then you are missing out on a massive consumer market. The only thing that is just as - [Twenty West Now Has Land and Are Placing Their House in the Metaverse](https://twentywestmedia.com/twenty-west-now-has-land-and-are-placing-their-house-in-the-metaverse/) - Virtual realities have been grabbing the attention of more than just those in the tech world for years. Ever since the first VR / AR head-mounted display was created in 1968, people have wanted to use the technology to their advantage. Just as it happens with any other invention, one of the first questions asked, is “How can we use this to make life easier and/or better?” - [Twenty West Media Named Official Media Partner for 30th Annual Americas Food & Beverage Show](https://twentywestmedia.com/twenty-west-media-named-official-media-partner-for-30th-annual-americas-food-beverage-show/) - We’ve got some massive news to share, and we couldn’t be more excited to shout it from the rooftops! Twenty West Media has officially been named the Official Media Partner for the 30th Annual Americas Food & Beverage Show. Mark your calendars for September 14-16, 2026, because we are heading to the Miami Beach Convention - [Twenty West Forms Partnership with Trademark Depot](https://twentywestmedia.com/twenty-west-forms-partnership-with-trademark-depot/) - Twenty West is thrilled to announce that it has formed a new partnership with Trademark Depot- a leading trademarking company. - [The Synergy of Social Media and SEO: Boosting Your Business's Online Presence](https://twentywestmedia.com/the-synergy-of-social-media-and-seo-boosting-your-businesss-online-presence/) - How Social Media Impacts Your SEO: What Really Matters The relationship between social media and search engine optimization continues to evolve. While businesses once debated whether social signals directly influenced rankings, the 2025 digital landscape reveals a more nuanced reality: social media's impact on SEO is less about direct ranking factors and more about the - [Short-Form Video for Business: 15 Creative Ideas to Turn Scrollers Into Buyers](https://twentywestmedia.com/short-form-video-for-business-15-creative-ideas-to-turn-scrollers-into-buyers/) - Let's be real, your customers are scrolling. A lot. And if you're not showing up in their feed with content that stops their thumb mid-swipe, you're leaving money on the table. Short-form video isn't just a trend anymore. It's how businesses connect, build trust, and turn casual browsers into loyal buyers. The best part? You - [Google Workspace vs. Microsoft 365: The Ultimate Showdown for Small Businesses](https://twentywestmedia.com/google-workspace-vs-microsoft-365-the-ultimate-showdown-for-small-businesses/) - Choosing the right productivity suite for your small business is a lot like choosing the engine for your car. You need something reliable, powerful, and easy to handle. If you pick the wrong one, you’re looking at years of "engine trouble" in the form of lost files, collaboration headaches, and wasted subscription fees. At Twenty - [Facebook Posts vs. Sponsored Ads: What’s the Difference?](https://twentywestmedia.com/facebook-posts-vs-sponsored-ads-whats-the-difference/) - If you’ve ever sat down to look at your business's Facebook page and felt a little overwhelmed, you are definitely not alone. Between "boosting" a post, creating a campaign in Ads Manager, or just sharing a photo of your team’s lunch, the terminology can get messy. At Twenty West Media, we hear it all the - [Does "Experience" Really Matter for SEO in 2026? What Google's Latest Update Changed](https://twentywestmedia.com/does-experience-really-matter-for-seo-in-2026-what-googles-latest-update-changed/) - Let's cut straight to the chase: if you're still treating SEO like it's 2020, you're leaving money on the table. Google's algorithm has evolved massively, and in 2026, one factor is rising above the noise, Experience. You've probably heard of E-A-T (Expertise, Authoritativeness, Trustworthiness). Well, Google added an extra "E" to the front, and it - [7 Mistakes You're Making with AI Content (And How to Keep Your Brand's Human Touch)](https://twentywestmedia.com/7-mistakes-youre-making-with-ai-content-and-how-to-keep-your-brands-human-touch/) - Let's be real, AI content tools have completely changed the game for businesses across North America. You can pump out blog posts, social media captions, and email newsletters faster than ever before. But here's the thing: speed doesn't mean squat if your content sounds like it was written by a robot with zero personality. The - [AI Overviews Matter: How to Make Sure Google’s New Search Actually Mentions Your Brand](https://twentywestmedia.com/ai-overviews-matter-how-to-make-sure-googles-new-search-actually-mentions-your-brand/) - Look, if you’ve noticed Google looking a little different lately, you aren’t crazy. The search giant has officially traded in its old "ten blue links" look for something much more conversational. It’s called AI Overviews, and if you’re a business owner, it’s the biggest shift in digital marketing since the invention of the smartphone. I’m - [Camaraderie: The Secret Ingredient for High-Performing Teams at Twenty West Media](https://twentywestmedia.com/camaraderie-the-secret-ingredient-for-high-performing-teams-at-twenty-west-media/) - Category: uncategorized When you think about a high-performing digital marketing agency, what’s the first thing that comes to mind? Is it rows of high-end monitors? The latest AI-driven SEO tools? A sleek portfolio of modern websites? Those things are great—but they’re not what makes the real magic happen. At Twenty West Media, we’ve learned the - [Is Your Digital Strategy Bad? 10 Things You Should Know to Get Back on Track](https://twentywestmedia.com/is-your-digital-strategy-bad-10-things-you-should-know-to-get-back-on-track/) - Let’s be real for a second. It’s Thursday, April 9, 2026, and the digital landscape is moving faster than a caffeine-fueled developer on a deadline. You’ve been putting in the hours, post after post, update after update, but the phone isn't ringing quite like it used to. You start to wonder: Is my digital strategy - [7 Mistakes You’re Making with Your Mobile Website (And How to Fix Them Before You Lose Sales)](https://twentywestmedia.com/7-mistakes-youre-making-with-your-mobile-website-and-how-to-fix-them-before-you-lose-sales/) - Let’s be real for a second: when was the last time you sat down at a desktop computer to look up a local business? If you’re like most people, it was probably somewhere between “rarely” and “never.” We live on our phones. We shop, we research, and we make split-second buying decisions while waiting for - [Does Your Website Performance Really Matter in 2026? Here’s the Truth](https://twentywestmedia.com/does-your-website-performance-really-matter-in-2026-heres-the-truth/) - Let’s be real for a second. We’ve been hearing that "speed matters" since the days of dial-up. You might be sitting there thinking, “It’s 2026. Everyone has 5G or high-speed fiber. Surely a second here or there doesn't make a difference anymore, right?” Wrong. In fact, you couldn't be more wrong. The truth is that - [Boost Your Local Rankings Instantly with These 5 Customer Review Tips](https://twentywestmedia.com/boost-your-local-rankings-instantly-with-these-5-customer-review-tips/) - You’ve poured your heart and soul into your business. You’ve got the best products, the most talented team, and a drive that’s second to none. But here’s the cold, hard truth: if your business isn't showing up at the top of local search results, you’re invisible to a massive portion of your potential customers. In - [Why Everyone Is Searching on Social Media (And How to Get Your Business Found)](https://twentywestmedia.com/why-everyone-is-searching-on-social-media-and-how-to-get-your-business-found/) - Remember the days when "Google it" was the only answer to every question? Whether you were looking for a plumber, a new pair of running shoes, or the best steakhouse in town, the journey always started with a white search bar. Well, it’s 2026, and the game has changed. While Google is still a powerhouse, - [Why AI Search Will Change the Way You Get Found Online (And How to Win)](https://twentywestmedia.com/why-ai-search-will-change-the-way-you-get-found-online-and-how-to-win/) - Let’s be honest: the internet is changing faster than a toddler on a sugar rush. If you’re a business owner, you’ve probably spent years (and maybe a small fortune) trying to figure out Google. You learned about keywords, you worried about your "ranking," and you fought tooth and nail to be the first link on - [Crafting a Brand Identity That Resonates: The Key to Customer Loyalty](https://twentywestmedia.com/crafting-a-brand-identity-that-resonates-the-key-to-customer-loyalty/) - A strong, consistent brand identity fosters emotional customer connections and loyalty, driving growth. Tailored branding and digital marketing, like services from Twenty West Media, enhance visibility and retention. - [The Power of Personalized Digital Marketing: Why One-Size-Fits-All Doesn’t Work](https://twentywestmedia.com/the-power-of-personalized-digital-marketing-why-one-size-fits-all-doesn-t-work/) - Personalized digital marketing tailors strategies to your unique business needs, boosting engagement, ROI, and customer loyalty. Twenty West Media specializes in custom SEO and web design for optimal online growth. - [Unlocking Potential: How Custom Web Applications Solve Unique Business Challenges](https://twentywestmedia.com/unlocking-potential-how-custom-web-applications-solve-unique-business-challenges/) - Custom web applications address unique business challenges by providing tailored solutions that enhance operations, boost efficiency, and support digital transformation for sustainable growth. - [Aligning Web Development and Marketing Goals for Strategic Growth](https://twentywestmedia.com/aligning-web-development-and-marketing-goals-for-strategic-growth/) - Align web development and marketing to drive strategic growth by creating user-friendly, mobile-optimized sites, aligning goals, enhancing SEO, fostering partnerships, and tracking measurable results. - [Maximizing Your Digital Marketing ROI: The Power of Integrated Strategies](https://twentywestmedia.com/maximizing-your-digital-marketing-roi-the-power-of-integrated-strategies/) - Integrated digital marketing—combining SEO, content, web design, Google Ads, and branding—boosts ROI by enhancing visibility, user experience, and targeted engagement, fueling business growth. - [Maximize Your Digital Marketing ROI with Integrated Strategies: A Guide by Twenty West Media](https://twentywestmedia.com/maximize-your-digital-marketing-roi-with-integrated-strategies-a-guide-by-twenty-west-media/) - Twenty West Media's guide emphasizes integrated digital marketing—combining SEO, web development, Google Ads, and content—to boost ROI, enhance online presence, and deliver measurable business growth. - [SEO Vs GEO: Which Strategy Is Better For Your Business in 2026?](https://twentywestmedia.com/seo-vs-geo-which-strategy-is-better-for-your-business-in-2026/) - If you've been paying attention to the digital marketing world lately, you've probably noticed a new acronym making waves: GEO. And if you're wondering whether it's time to ditch your SEO strategy and jump ship, hold on: the answer isn't that simple. The truth? Neither strategy is universally "better." But understanding when, why, and how - [5 Steps to Win Local Search and Outrank Your Competitors (Easy Guide for Small Businesses)](https://twentywestmedia.com/5-steps-to-win-local-search-and-outrank-your-competitors-easy-guide-for-small-businesses/) - How to Rank For Local Search Let's cut straight to the chase: if your small business isn't showing up in local search results, you're leaving money on the table. Every single day, potential customers in your neighborhood are typing phrases like "best plumber near me" or "coffee shop in downtown Austin" into Google. The question - [10 Reasons Your Website Isn't Converting Visitors (And Quick Fixes That Actually Work)](https://twentywestmedia.com/10-reasons-your-website-isnt-converting-visitors-and-quick-fixes-that-actually-work/) - You're getting traffic. People are landing on your website. But then... nothing. They browse, maybe scroll a bit, and vanish into the digital void without buying, signing up, or even reaching out. Sound familiar? Here's the hard truth: traffic without conversions is just expensive noise. Your website might look great, but if it's not turning - [The Grand Finale: Why the "Old Way" of Buying Leads is Killing Your Business](https://twentywestmedia.com/the-grand-finale-why-the-old-way-of-buying-leads-is-killing-your-business/) - Pete Michaud here, and I'm going to be straight with you: if you're still buying leads the old-fashioned way, you're throwing money into a black hole. I've watched hundreds of businesses: restaurants, med spas, dental practices, you name it: dump cash into pay-per-appointment services, cold lead lists, and generic "marketing packages" that promise the moon - [Is Google Traffic Dying? 5 Steps to Diversify Your Lead Sources (Easy Guide for 2026)](https://twentywestmedia.com/is-google-traffic-dying-5-steps-to-diversify-your-lead-sources-easy-guide-for-2026/) - Let's cut straight to the chase: if you've noticed your website traffic from Google dropping lately, you're not imagining things. The numbers are in, and they're pretty eye-opening. Global publisher traffic from Google search dropped by 33% year-over-year through November 2025. In the US? That number jumps to a 38% decline. And here's the kicker: - [Are You Ignoring Short-Form Video? Here's Why It's Costing You Customers](https://twentywestmedia.com/are-you-ignoring-short-form-video-heres-why-its-costing-you-customers/) - Let's get straight to the point: if your business isn't using short-form video in 2026, you're leaving money on the table. Real money. We're talking about potential customers scrolling right past your brand every single day because you're not showing up where they're actually looking. The truth? 81% of consumers want to see more short-form - [7 Website Mistakes That Are Costing You Customers (and How to Fix Them Fast)](https://twentywestmedia.com/7-website-mistakes-that-are-costing-you-customers-and-how-to-fix-them-fast/) - Let's be real: your website is working 24/7, whether you're awake or not. It's your digital storefront, your first impression, and often the deciding factor between landing a new customer or losing them to a competitor. But here's the thing: even small mistakes can send visitors running in the opposite direction. The good news? Most - [The February 2026 Google Shake-Up: Search, Discover, and the Death of Generic AI](https://twentywestmedia.com/the-february-2026-google-shake-up-search-discover-and-the-death-of-generic-ai/) - If you noticed your traffic taking weird swings in early February, you're not imagining things. Google just dropped two massive algorithm updates at once, and for the first time ever, they're treating Search and Discover as completely separate ecosystems. Translation? The rules just changed. What worked to rank in traditional search won't necessarily get you - [Google Ads vs. Organic SEO: Which Is Better For Your Budget in 2026?](https://twentywestmedia.com/google-ads-vs-organic-seo-which-is-better-for-your-budget-in-2026/) - Are You After Quick Wins or Long-Term Growth? No business owner wants to burn through cash without clear results. So, if your goal is to drive leads, sales, and visibility, you’re probably weighing Google Ads against Organic SEO. Let’s break down both, cut through the noise, and figure out what’s really worth your hard-earned marketing - [How to Choose the Best Web Design Agency Without Getting Burned (Compared)](https://twentywestmedia.com/how-to-choose-the-best-web-design-agency-without-getting-burned-compared/) - You've been burned before. Or maybe you've heard the horror stories: a website that took nine months instead of three, a design that looks beautiful but loads slower than dial-up, or a bill that ballooned from $5,000 to $15,000 with no clear explanation. Choosing the right web design agency shouldn't feel like rolling the dice. - [Do You Really Need a Multichannel Strategy? Here's the Truth for Small Businesses](https://twentywestmedia.com/do-you-really-need-a-multichannel-strategy-heres-the-truth-for-small-businesses/) - Let's cut straight to it. You've probably heard the buzz about multichannel marketing, and you're wondering if it's just another trend that big corporations push while small businesses struggle to keep up. Fair question. Here's the truth: 72% of consumers say they prefer to connect with brands through multiple channels. That's not a marketing gimmick, - [Looking For More Website Traffic? Here Are 10 Things You Should Know About SEO in 2026](https://twentywestmedia.com/looking-for-more-website-traffic-here-are-10-things-you-should-know-about-seo-in-2026/) - Let's cut through the noise, SEO in 2026 isn't the same game it was even two years ago. The rules have changed, and if you're still playing by the old playbook, you're leaving serious traffic (and revenue) on the table. The good news? You're here. And we're about to walk through the 10 most important - [Five Tech Trends That Will Change Workplace Collaboration In 2020](https://twentywestmedia.com/five-tech-trends-that-will-change-workplace-collaboration-in-2020/) - With new, disruptive technologies continuing to transform all aspects of the workplace, collaboration and visualisation technology company Barco ClickShare predicts the key trends that will change our meeting room culture this year. In recent years, there has been a dramatic change in the workplace; amongst the workforce, in our workstyle, and in our workspace. And - [Twenty West’s Mysterious New Home in the Metaverse](https://twentywestmedia.com/twenty-wests-mysterious-new-home-in-the-metaverse/) - NFTs have become a hot topic of conversation among industry leaders and citizens alike. Whether you are deeply invested in technology, or you merely stay up to date on technological advancements, odds are, you already know all about them. - [Everything You Need To Know About ChatGPT](https://twentywestmedia.com/everything-you-need-to-know-about-chatgpt/) - Quantum Computing, Blockchain, Internet of Things (IoT), Artificial Intelligence- it seems like the newest and greatest technology is being invented on a daily basis. Today, we will be discussing everything you need to know about ChatGPT. What Is ChatGPT? Developed by OpenAI and launched in November 2022, ChatGPT is an artificial intelligence chatbot. If you - [Local SEO Audit Checklist 2025: Small Businesses Can Win (Google & AI Search)](https://twentywestmedia.com/local-seo-audit-checklist-2025-small-businesses-can-win-google-ai-search/) - If you run a small business, you already know how powerful Google is for bringing in new customers. Whether someone’s searching for a “pizza place near me,” a dog groomer, or an emergency plumber, their first stop is almost always Google — and now, increasingly, AI-powered search like Google’s AI Overviews or ChatGPT’s browsing mode. - [Transforming Visitors into Customers: The Art of Effective Web Design](https://twentywestmedia.com/transforming-visitors-into-customers-the-art-of-effective-web-design/) - Effective web design combines user-friendly navigation, SEO optimization, and compelling calls to action to boost website conversions, enhance visibility, and turn visitors into loyal customers. - [Restaurant SEO: 11 Proven Strategies to Attract More Hungry Customers in 2025](https://twentywestmedia.com/restaurant-seo-11-proven-strategies-to-attract-more-hungry-customers-in-2025/) - Running a successful restaurant requires more than just great food and excellent service. With 79% of customers starting their restaurant search online and online ordering growing 300% faster than dine-in, your digital presence can make or break your business. That's where restaurant SEO comes in. Search engine optimization might sound technical, but it's simply the - [De-Minimis Rule Changes 2025: Complete E-commerce Impact Guide & Profit Protection Strategies](https://twentywestmedia.com/de-minimis-rule-changes-2025-complete-e-commerce-impact-guide-profit-protection-strategies/) - Introduction The e-commerce industry stands at a critical crossroads as fundamental trade policy changes threaten to reshape the economics of online retail. For years, the de-minimis rule has been the invisible engine powering competitive pricing across e-commerce platforms, enabling everything from Amazon marketplace success to the explosive growth of dropshipping businesses. This comprehensive guide examines - [The Reality of AI Content SEO in 2025: What Actually Works](https://twentywestmedia.com/the-reality-of-ai-content-seo-in-2025-what-actually-works/) - Let's cut through the noise and talk about what's really happening with AI content and SEO right now. I've been diving deep into the data, and honestly, the results might surprise you. Here's the thing - we're way past the "will AI content rank?" debate. The real question is how to make it work. After - [The Top 5 Do's and Don'ts of SEO Copywriting](https://twentywestmedia.com/the-top-5-dos-and-donts-of-seo-copywriting/) - Effective SEO copywriting is essential for businesses looking to enhance their online presence and drive organic traffic. Crafting content that resonates with both search engines and readers requires an intentional, informed and strategic approach. Here are the top five do's and don'ts of SEO copywriting to help you create compelling, optimized content. Do's - [The Importance of Working With A Trusted Agency](https://twentywestmedia.com/the-importance-of-working-with-a-trusted-agency/) - Marketing your business and creating a website that leaves a lasting impression on potential customers is easier said than done. What seems like a “DIY” task can quickly turn into an ordeal that demonstrates why people ask for guidance from professionals. Working with a trusted agency can make a world of difference- here’s how. Expertise - [How many of my Facebook followers see my posts?](https://twentywestmedia.com/how-many-of-my-facebook-followers-see-my-posts/) - By Pete Michaud - Twenty West If you're using Facebook for business, it's important to understand that organic posts have limited reach. Facebook's algorithm only shows your content to a small percentage of your total followers, typically around 10% or less. So, if you have 1,000 likes on your Facebook page, it's likely that only - [The Importance of SEO](https://twentywestmedia.com/the-importance-of-seo/) - Whether your business is in its early days, or you’re a seasoned proprietor, having an online presence is an important aspect of running any form of business in 2022. As we near 2023, do we believe that SEO will continue to be vital? Absolutely; SEO strategies are constantly evolving! With this being said, let’s discuss - [Twenty West Is Now In Ottawa!](https://twentywestmedia.com/twenty-west-is-now-in-ottawa/) - The Twenty West team is proud to announce that we now have an office located in Ottawa! While the company and its team members are proud to have been founded in Montreal, they are equally thrilled about this next phase of their journey. If you know Twenty West, then you know that they put their - [How to increase your website traffic fast](https://twentywestmedia.com/how-to-increase-your-website-traffic-fast/) - Blogs are crucial for most websites because of all the traffic it attracts and a higher probability that people will stay longer than usual. - [How Should You Analyze Facebook Ads?](https://twentywestmedia.com/how-should-you-analyze-facebook-ads/) - Starting your road into Facebook ads and analyzing them is quite the feat for beginners. I will go through ways to explain which metrics you should use. The first step is to focus on your reach and impressions to understand how many people see your ad. Keep in mind that reach is the estimated number - [Top 3 Reasons to Have an Up-to-Date Website](https://twentywestmedia.com/top-3-reasons-to-have-an-up-to-date-website-2/) - While we are grateful for the internet and all of the doors it opens for us, we can’t expect everything to be magically done for us. For example, you created your own website a few years ago, and that’s truly exciting. However, when was the last time you updated it? If you can’t remember, - [The Rule Book of Social Media Ads](https://twentywestmedia.com/the-rule-book-of-social-media-ads/) - Social media platforms have two ways to promote your brand: social media ads or organic. Social media ads can be quite expensive, especially on LinkedIn, where it costs the most to run ads. This is because on this platform people have one goal in mind and it’s to interact with various businesses. Facebook, Instagram, and - [Beginners Guide to Email Marketing](https://twentywestmedia.com/beginners-guide-to-email-marketing/) - Email marketing started before the wave of social media marketing. Therefore, there's a higher chance of people using it, leading to more people being your potential client. Email marketing might not seem like the most exciting marketing strategy, but it's arguably the one that gives you the most return on your investment. An interesting element - [Technology has elevated Social Media Marketing to new Heights](https://twentywestmedia.com/technology-has-elevated-social-media-marketing-to-new-heights/) - Technology has grown tremendously since Facebook was first launched in 2006. With Facebook creating business pages it got the ball rolling for other social media platforms to get their head into the game. With Instagram, LinkedIn, and Twitter joining the fold this gave a surplus for companies to be able to advertise their brand. Having - [The Power Of Hashtags](https://twentywestmedia.com/the-power-of-hashtags/) - Remember when the # symbol was just a simple icon on your phone? Hashtags have changed the digital marketing industry permanently and it all started with Twitter. Twitter was the first social media platform that got the ball rolling for Instagram, Facebook and Pinterest, etc. With hashtag, it’s not how many you use, but the - [The Importance of Content Marketing](https://twentywestmedia.com/the-importance-of-content-marketing/) - Content marketing is one of the most important elements of digital marketing because It allows you to drive your company message across to your audience. There are plenty of ways you can convey your message from social media content marketing, infographic content marketing, blog content, podcast content, video content and paid ad content. Depending on - [3 Kinds of Social Media Marketing You Shouldn't Ignore](https://twentywestmedia.com/3-kinds-of-social-media-marketing-you-shouldnt-ignore/) - Social media marketing is about much more than likes and shares. Today’s social media landscape extends well beyond posting a thought or meme and hoping it takes off with your audience. These three kinds of social media marketing should be on your radar if you want to stay current and competitive. Influencer Marketing Influencer marketing - [Leveraging Social Media and SEOs to make your company shine](https://twentywestmedia.com/leveraging-social-media-and-seos-to-make-your-company-shine/) - Maintaining an active and engaging online presence is a must for any modern business. With the overwhelming majority of customers heading online to research a product and company before making a purchase, and with the internet being where most of these customers are introduced to products for the very first time, it’s no wonder that - [Branding Your Business: What It Is, Why You Need It, And When to Start](https://twentywestmedia.com/branding-your-business-what-it-is-why-you-need-it-and-when-to-start/) - Branding is a marketing strategy in which an identity is carefully constructed for your company, organization, business, product or service. 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